Review

You've been meaning to invest properly for years, but traditional financial advisors want $500,000 minimums and charge 1% annually—that's $5,000/year just in fees before they even make you any money. The alternative is DIY investing, which means spending hours researching asset allocation, rebalancing quarterly, and constantly second-guessing yourself during market drops. So your money sits in a savings account earning almost nothing while inflation quietly destroys its value. The wealth management industry has a dirty secret: the sophisticated strategies that actually move the needle—tax-loss harvesting, asset location optimization, automatic rebalancing—aren't that complicated to execute. They're just tedious. Financial advisors charge premium fees not because these strategies are hard, but because doing them manually is time-consuming. You're essentially paying someone $5,000+/year to do homework you don't want to do. Meanwhile, your savings account pays 0.5% APY while online banks offer 4-5%. Your taxable brokerage account loses money to unnecessary capital gains taxes every year. And without proper diversification, your portfolio swings wildly with the market, triggering panic sells at the worst possible times. The traditional options are either expensive hand-holding or stressful DIY—neither is good. Wealthfront automates all of this for 0.25% annually—that's $25/year on a $10,000 portfolio versus $100+ with a traditional advisor. The robo-advisor builds a globally diversified portfolio using low-cost index funds, automatically rebalances when your allocation drifts, and runs tax-loss harvesting daily (not quarterly like humans do). This harvesting alone can add 1-2% to your annual returns. The high-yield Cash Account offers top-tier APY with FDIC insurance up to $8 million. Their Path tool projects your retirement readiness using your actual linked accounts. No phone calls with salespeople, no minimum balance requirements beyond $500, no emotional decision-making during downturns. If you've been putting off investing because the options felt bad, this is the answer.